More and more SEO experts have started to focus on social media marketing because it can get higher number of social marketing traffic or targeted traffic. Social media is basically a platform where colleagues, friends, individuals, and other people meet to socialize, form relationships, or share information. In the last 5 years, social networking growth has been phenomenal due to the popularity of Facebook and Twitter. Hence, a social website is the best place to derive social marketing traffic from.
The importance lies on having a strong social media marketing strategy so that you can get the desired traffic to your website or blog. Traffic coming from social media websites has actually contributed to search engine page rank and search engine optimization on the whole. According to experts social websites plays a vital role in enhancing search engine marketing for small businesses and home-based businesses. But first things first, you need to have a social traffic strategy in place.
There are several aspects that you need to consider while formulating a social marketing strategy to drive traffic to your website. One of the important aspects is the target audience. A social networking website can have people of different age groups, sex, geographical locations, industries, career, and much more. If you are looking at a niche then you need to promote your website to that particular niche in a meaningful way. If you are looking at a wider base of audience then you can start by sharing your website URL with friends, on the social networking walls, etc. This will help in driving a lot of free traffic to your website.